Coopetition in International Business
By:Yadong Luo
Published on 2004 by Copenhagen Business School Press DK
|This book addresses a new philosophy or a major strategy that is emerging today in international business: simulaneous competition and cooperation between multinational enterprises (MNEs) and their global rivals, foreign governments, alliance partners, and corporate members. ... Coopetition goes beyond conventional rules of competition and cooperation to combine the advantages of both. Coopetition involves cooperating to create a bigger business pie, while competing to divide it up. Cooperation reflects the elements of mutual accommodation and collaboration, seeking joint payoffs and goal accomplishment from the interdependent activities or resources. Competition reflect the elements of bargaining or control and related conflicts, seeking private gains for the[ir] own party.|--Page 9 (Preface).
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Book ID of Coopetition in International Business's Books is Xg6bH-Ld0O0C, Book which was written byYadong Luohave ETAG "OKle9at2oA4"
Book which was published by Copenhagen Business School Press DK since 2004 have ISBNs, ISBN 13 Code is 9788763001281 and ISBN 10 Code is 8763001284
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Book which have "211 Pages" is Printed at BOOK under CategoryBusiness and Economics
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