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Almost one in four American working adults has a job that pays less than a living wage. Conven­tional wisdom says that's how the world has to work. Bad jobs with low wages, minimal benefits, little training, and chaotic schedules are the only way companies can keep costs down and prices low. If companies were to offer better jobs, cus­tomers would have to pay more or companies would have to make less.But in The Good Jobs Strategy, Zeynep Ton, a professor at the MIT Sloan School of Management,

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